How to Use Testimonials on Social Media
By NETWORK. LEAD. EXCHANGE.
Social media is a fantastic place for a business to feature their testimonials. Network Lead Exchange explains the best practices for making testimonials stand out on social media.
There’s plenty of utility in social media, and probably the best part of social media is the low entry cost. Just a few sales from social media channels pays for the expense of creating a social media campaign. Therefore, social media marketing is a no-brainer. Equally important is the type of marketing done on social media, and testimonials are a great part of using social media to its fullest potential in marketing.
Lead Generation
Social media posts are great for generating leads because it’s easy to embed links into the posts regardless of the platform. Social media users click on links all the time, and if there’s a compelling testimonial attached to the link, it only enhances the clickability of the link. Therefore, embedding a testimonial into the social media posts is an effective way to generate leads.
Use Images
It’s one thing to have a story told in text, but a picture is worth a thousand words. It doesn’t matter what platform it’s on, but having pictures and video as part of the social media testimonial increases its power. Most people are visual learners, and social media’s use with images is always compelling. Therefore, having an image of happy customers is essential for social media testimonials.
Post Timing
The key with testimonials is posting them at times of maximum engagement. This means don’t post social media testimonials in the middle of the night. Instead, find the data to see when people are most engaged and drop the posts at that time. Make sure to engage with the posts as well. Talking to the people when they’re active on social media reinforces the testimonial’s efficacy regarding the brand’s responsiveness.
Getting great social media testimonial strategy is easy when working in a network group valuing social media marketing. Join one of these groups @ NETWORKLEADEXCHANGE.COM.
