How to Grow a Network with LinkedIn
By NETWORK. LEAD. EXCHANGE.
LinkedIn is the premier social network for business leaders therefore its ideal for growth. Network Lead Exchange explains how deft use of LinkedIn is critical for growing a network.
LinkedIn is the best social media platform for business leaders because it’s the social media platform designed to make people in business easily interact with each other. LinkedIn offers tons of tools for people to connect and grow together. However, in such a large place it may seem difficult to build connections. The good news is with using a couple best practices, it is quite simple to grow a following and build a business network with this tool.
Learn the Hashtags
The easiest way to get noticed is through hashtag use. Every business has specific hashtags, but there are others which are universal. It’s always good to post a #MondayMotivation or something cutting across all areas. Make sure the hashtags are used in all the applicable posts. It doesn’t matter if there are several hashtags on a post, what matters is the hashtags help aggregation of posts. When something goes viral, that’s when a network will really grow.
Deliver Value
LinkedIn is all about value, and there’s tons of value found on the platform. Whether it’s the work of a LinkedIn influencer that could help a connection or developing new ideas with people from around the country, LinkedIn teems with value. The key is to contribute to the value. Don’t worry if an idea doesn’t seem new or revolutionary. Another opinion on a topic like trust garners lots of responses. Furthermore, whether it’s original content or linking up two people with similar ideas, the simplicity of delivering LinkedIn value is its best selling point.
Update the Profile
The biggest mistake many entrepreneurs on LinkedIn make is the lack of updating a profile. Make sure everything in the profile is completely filled out. This helps other connections understand who a person is and why their business is ideal for connecting with. Make sure the picture is an appropriate headshot and have the banner be something creative yet related to the business. Make sure all parts of the profile answer the question of value. When people see the value in a profile, they will connect.
There are plenty of ways LinkedIn helps people build out their network connections. Find out more interesting LinkedIn strategies @ NETWORKLEADEXCHANGE.COM.
