4 Social Media Tips for Effective Networking
By NETWORK. LEAD. EXCHANGE.
Social media is a great tool for networking because it makes communication efficient. Network Lead Exchange provides tips on how to improve social media engagement for optimal networking.
Every entrepreneur is aware of social media’s power, but few are knowledgeable in all the ways social media provides avenues to improve their businesses. Networking is especially effective when utilizing social media platforms. There are plenty of ways social media enhances the balance sheet, but when combining networking and social media savviness, two powerful methods of elevating a business come together.
Use the Right Platform
Every entrepreneur should have a robust LinkedIn presence, but other social media platforms (Twitter, Instagram, Facebook) should be considered. The audience for the platform is essential. Every entrepreneur understands market research, and within the research a preferred social media platform will be noted. It’s imperative not just for the entrepreneur to be on that particular platform, but proficient in the platform. The savviness shown on the platform speaks to like-minded entrepreneurs.
Select the Right Networking Partners
When on social media, find the other entrepreneurs with a similar mindset. Review the different profiles. Attempt to network with people who are in different geographic areas. This improves the reach of every person in this particular social media circle. Also, it allows entrepreneurs to get ideas from people who are not direct competitors. Find similar entrepreneurs with a decent following, and it’s easy to start communicating with these professionals.
Don’t Be Salesy
The key to being a great social media networker is avoiding the sales pitch unless directly requested. Social media is excellent because there are avenues to show off the success of a business but also personality. The implied sell is the key to success. Feature products and services, but focus more on the customer and how happy the person is, and how much enjoyment is derived from helping people. Getting into the nuts and bolts of the business only dissuades engagement.
Focus on Good Content
Whether it’s content about the industry or about the world in general, make sure the content is unifying and informative. If posting content about the industry, it’s always good to tag the person who wrote the article or tag someone who would have good opinions on the topic so that engagement is generated. Regarding other topics, the key is to keep it light and positive. A social media feed should have personality to it, so even if it’s something like sharing dog pictures, that’s a great way to showcase personality.
A great place to start using social media networking is with a networking group. Find the right group @ NETWORKLEADEXCHANGE.COM.
