3 Ways to Capture Testimonials
By NETWORK. LEAD. EXCHANGE.
Testimonials are the best way for a business to market itself. Network Lead Exchange discusses the three best methods for entrepreneurs to capture testimonials of happy customers.
The importance of testimonials is never understated. Having actual customers discussing how happy they are with a business’s products and services is a net positive. Instead of spending money on slick advertising campaigns, testimonials provide the critical information customers need to choose which business gets their business. The best businesses know how to capture testimonials and make those testimonials accessible to prospects. When a business features testimonials, they’re going to attract and retain more customers.
Use Social Media
Many customers use social media to voice their pain or pleasure with a business. The easiest way for a business to capture testimonials is setting an alert whenever a business’s name appears on a post. Always ask the person posting the testimonial if it can be used. More often than not, the person posting the social media testimonial will provide permission. These testimonials are often the easiest ones for entrepreneurs to capture.
Blog Comments and Other Posts
Every entrepreneur uses blog posts and commenting features on platforms customers use to interact with the business. These spaces provide customers the chance to speak directly to the company. Ask customers for permission to use these comments. The best part about these comments is they’re unsolicited. The passion these customers have for the company is the best asset any business can have.
Swap Testimonials
One of the best parts of networking is it allows motivated entrepreneurs to build their businesses simultaneously. Exchanging testimonials is a great way to help each other out. The best part is other entrepreneurs understand what makes a testimonial relevant and compelling. It’s important to swap testimonials with the people most like the ideal customer. Make the effort to write an excellent testimonial, and the networking partner will respond in kind.
Networking is a great way to learn how to capture testimonials. Find fellow professionals understanding the value of testimonials @ NETWORKLEADEXCHANGE.COM.
