3 Ways to Capture Success Stories
By NETWORK. LEAD. EXCHANGE.
Every entrepreneur loves success stories associated with their business. Network Lead Exchange dissects the most effective ways for entrepreneurs to capture and promote these stories.
Capturing success stories is a great way for entrepreneurs to promote their businesses. However, not all success stories are told, which is unfortunate. All entrepreneurs need to create mechanisms to capture these stories and in turn promote these stories. When success stories are routinely captured, entrepreneurs use the best ones to push out. These stories are effective promotional tools, so having a pile of them ready for distribution is a great way to push a business’s message.
Use Feedback Portals
At this point, if a business isn’t capturing phone numbers and email addresses, they’re decades behind the times. Phone numbers and email addresses are the best way to push notifications to customers. Attach forms for them to write comments and provide feedback. Usually, the feedback includes success stories. When these stories are provided, reach out to the customer and find out if they’re willing to share their story. Most are excited to do so.
Follow Up with Customers
Unfortunately, customers are not going to call up a business and tell a success story. Therefore, it’s on the entrepreneur to find out how the customer is doing. The best businesses follow up with a customer quickly after a service is rendered. Think about veterinarians – they usually follow up in a day or two to see if the animal is feeling well. This communicates concern for the patient along with seeing how successful the animal is. This is a great practice for all entrepreneurs regardless of industry.
Incentive Success Stories
The bedrock rule of economics is people don’t act unless there’s a reason for them to act. Incentives are the reason. Create incentives for customers to reach out and share success stories. Maybe it’s a discount or it could be something to do with referrals. The level of creativity a business can use to incentivize success stories is limitless. Make sure customers understand the incentive behind sharing a success story. Entice the customer to share, and they will.
Everyone loves telling and hearing a great success story. Tell all of yours @ NETWORKLEADEXCHANGE.COM.
