3 Ways Testimonials Impact Business
By NETWORK. LEAD. EXCHANGE.
Testimonials are extremely important for all entrepreneurs. Network Lead Exchange explains how these testimonials positively impact a business’s revenues.
Every business loves feedback, but testimonials are the highest form of feedback. The difference between a testimonial and a review is simple – testimonials advocate for customers to patronize the business while reviews are just mechanisms for evaluation. The impact of the testimonial on the customer is why entrepreneurs are so zealous in pursuing them. Understanding the impacts of testimonials helps entrepreneurs leverage them to attract and retain customers.
Testimonials are Unbiased
Customers are far savvier than many give them credit for being. Customers understand businesses look to promote themselves. They eye content promoted by the business as having the motive for creating sales. Testimonials cut through the assertions of bias. A testimonial speaks to an experience, not a preference. Reviews have bias to them because the reviewer could be predisposed to a certain business’s solution. However, testimonials lack bias because they speak about an experience. A factual retelling carries weight with customers.
Align with Buyer Personas
Great testimonials work with a business’s marketing plan. Every business knows what type of buyers would be likely to come through the doors. Therefore, it’s important to showcase testimonials customers will identify with. When customers see themselves in others, and see a business resolving their issues, they’re likely to visit the business. Testimonials allow customers to see themselves in the business, and that’s the first step towards completing the sale.
Real Words from Real People
It seems trite, but the authenticity of a testimonial resonates with potential customers. Businesses large and small regularly push out ad copy. These slickly produced ads lack resonance. When customers see the words real people write, the words resonate. The writers of testimonials aren’t trained ad writers, nor are they employed by a business. They’re just average people, and this lack of distinction is actually the biggest selling point.
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