3 Effective Ways to Distribute Success Stories
By NETWORK. LEAD. EXCHANGE.
Gathering success stories is extremely important but getting those stories out to the public is equally vital. Network Lead Exchange shares three ways to get success stories out to customers.
Distributing success stories is critical for promoting the good work a business does. Whether it’s to a business network or to customers, how the stories are sent out matters. A story lacks utility if people are not reading it. To better understand how the distribution vehicles work, it’s important to understand how the audience for these stories best takes them in. Customers take in stories differently than professionals in a networking group. Differentiating the mechanism of distribution is important for this reason.
Newsletters
This mechanism of distribution is perfect for professionals in a network. Network leaders should cultivate email lists to send out newsletters. In the newsletter, it’s important to feature the ongoing business of a network. At the same time, having dedicated space for success stories is extremely helpful for readers. These stories serve as motivation for the readers to create their own success, while at the same time sending the network leaders success stories to be featured in the next newsletter.
Video
Having a customer tell their story on video is a boon for entrepreneurs. Video marketing is designed to reach other customers, but the video format is ideal because of the passive influence. When people watch videos, they identify with the person not just because of the ethos (the person’s qualifications to deliver a story) but the pathos (emotional appeal) as well. Seeing a person’s face and how they tell a story communicates just as much as the story itself.
Email is the perfect distribution tool for customers and professional audiences. A great email is going to be read, especially if the subject line piques interest. Construct the email to be pithy and invite a response. More than likely, people will respond with similar success stories or suggestions. Network connections will be especially interested, and send over referrals as a consequence of seeing these success stories. Email marketing has incredible rates of return, so sharing success stories via email is always a wise choice.
No matter how the success story is distributed, it’s imperative to get eyes on the story, so promote them. Get success story promotion ideas @ NETWORKLEADEXCHANGE.COM.
