3 Effective Methods of Telling Success Stories
By NETWORK. LEAD. EXCHANGE.
The story of an entrepreneur’s success is always a riveting tale. Network Lead Exchange explains how to tell these stories in a compelling and effective fashion.
There are plenty of ways to tell success stories. The best success stories follow the problem to resolution method. However, the details of the story matter. Most storytellers get bogged down in the details, therefore it is imperative for storytellers to keep the format tight, so the story remains compelling. The method of delivering the story should vary as well. Some people are readers, others are listeners. No matter what, following these rules keeps the audience engaged.
Keep the Story Quick
Success stories taking a while to resolve lose the audience’s interest. The best stories are relatively quick. In our world, attention spans are decreasing. People won’t listen to a story for more than a few minutes. The only exception involves stories that are extremely compelling. This is the stuff of documentaries – not the stuff of meetings, newsletters, or sales pitches. When a story is quick, people absorb the salient points instead of getting lost in the details.
Details Matter, To a Point
The worst story tellers load up their stories with extraneous details. It doesn’t matter the day’s weather if the weather doesn’t affect the person’s problem and resolution. Stick with the details about the problem and resolution. Don’t paint the picture because the action of the story naturally takes over this function. When crafting a success story, take the perspective of the audience. See what details they may want to hear, and which details would be of little use to the audience.
Be Excited About the Story
Storytellers are natural conveyers of emotion, so don’t be agnostic about the story. Get emotionally invested. Be excited about telling the story. Of course, telling the same story several times loses its magic. However, it’s the first time an audience may hear it. In these instances, derive excitement from how the audience may react. That excitement is reflected in the story, and a captive audience picks up on these perceptual clues.
Whether telling a story to customers or in a networking group, it’s always good to practice. Enjoy telling and hearing stories of success @ NETWORKLEADEXCHANGE.COM.
