3 Creative Outreach Ideas
By NETWORK. LEAD. EXCHANGE.
Ensuring a message is received is best served through being creative. Network Lead Exchange has three outreach ideas that are a bit non-traditional and at the same time, guaranteed to get results.
There are plenty of different ways to invite people to networking events. However, when people follow a script, it generally desensitizes potential attendees. When everything looks the same, getting people to attend events or even respond to an invitation becomes a game of chance. Get better odds with creativity. Just like a great sales pitch, if people remember it, they’re likely to buy it.
Use Charitable Causes
Sometimes, the best type of networking event is one which business is not top of mind. Charitable events are quite hard to decline. Even if the connections donate money to the cause, they’re still taking action. Ultimately, the goal is to support a charitable cause, so any action is a positive step. There are plenty of other benefits to charitable causes. The biggest benefit is humanization. A business becomes human when associated with a charitable endeavor.
Unique Venues
Many networking events take place at convention centers or hotel ballrooms. These places are staid because they must appeal to all types of people. The reality is networking events must facilitate conversation. That’s the critical requirement, and everything afterwards can be tailored to the industry. For example, if a business is geared towards the outdoors, there are plenty of great outdoor venues. Consider the type of industry and the people attending. Venues should be unique, interesting, and facilitate conversation.
Speed Networking
The concept of speed dating is a gimmick, but it’s a gimmick drawing people to an event. Speed networking works the same way. People are interested in the gimmick, and they’ll attend the event. The goal is walking away from a speed networking event with new contacts. It also forces the people networking to be pithy. The challenge of speed networking is also disarming, so there’s a better chance of authentic exchanges.
Creativity in networking is nearly always rewarded. Engage people with some different ideas @ NETWORKLEADEXCHANGE.COM.
