Email marketing is the most effective form of marketing, which is why testimonials are perfect. Network Lead Exchange explains how to use testimonials to their maximum benefit in email marketing.

Finding a testimonial from an unbiased source isn’t always easy. Network Lead Exchange discusses three of the best independent places to find testimonials for all types of businesses.

Empathy is a major part of selling any product, and that’s why it’s important for empathy. Network Lead Exchange explains the importance of empathy in testimonials.

The best testimonials are those understanding the difference between empathy and sympathy. Network Lead Exchange explains why sympathy is to be avoided in any testimonial.

Every business loves to get amazing testimonials, but it’s imperative for them to act on them. Network Lead Exchange explains how to effectively act on testimonials by listening to customers.